For more than a century, Chevrolet’s vehicles have been at the forefront of American automotive excellence. Over the decades, Chevy has pioneered new performance features and technologies that have transformed the way that we drive. Recently, Chevrolet has announced a brand new slogan to go along with its new car lineup. The ‘Find New Roads’ campaign will help bring Chevy’s vehicles to a wider audience. Here is a quick look at how Chevrolet is finding new roads.
Past Chevrolet Slogans
Chevrolet has used many iconic and distinctive slogans to market its vehicles in the past. During the 1960s, Chevy used the slogan ‘See the USA in Your Chevrolet’ to promote its newest models. A decade later, Chevy had moved on to the ‘Baseball, Hot Dogs, Apple Pie and Chevrolet’ marketing campaign. Phrases such as these emphasized the deep American roots of the Chevrolet brand. By the 1980s, Chevrolet’s most popular slogan was ‘Heartbeat of America.’ Most recently, Chevrolet used the slogan ‘Chevy Runs Deep’ in its printed and televised advertising.
The ‘Find New Roads’ Campaign
The ‘Find New Roads’ campaign marks the start of an exciting new chapter for Chevrolet. In the coming year, Chevrolet will expand more of its new vehicles to the global marketplace. Chevrolet has released more than 20 brand new vehicles across the globe, and the worldwide offerings of the brand are continuing to grow. By selling vehicles to markets around the world, Chevrolet is bringing its renowned quality and innovation to more and more drivers.
To get behind the wheel of a thrilling new Chevrolet vehicle, come to Jerry’s Chevrolet to take one of our models for a test drive. The friendly members of our sales team will be thrilled to answer all of your questions about what’s new for Chevy in the upcoming year. Give our Baltimore location a call at (410) 661-9100 to learn more about the cars in our inventory.