How Times Change
I recently had the pleasure of sitting down with one of Jerry’s veteran salesman Charles B. Gammons. Originally Charlie and I were going to do a simple walk through of the 2012 Chevy Cruze, but after showing me around the standard basic model of the Cruze I found that I could not write a simple walk through on it. The technological features of this vehicle were too interesting to just skim over.
“Back in the day”
My interest with the technological features on the Cruze started due to a simple comment made by Charlie about how much the technology has improved in the car game since he started working at Jerry’s Chevrolet.
When Charlie Gammons began his tenure at Jerry’s Chevrolet in 1991, he said that the most high tech feature his customers were looking for and requesting in their vehicle was a CD player.
This made me start thinking about the advancements I have noticed in cars and the others that I never knew about. So I decided to put them to the test accordingly. What is the best way to see how standards have changed? Pit an advanced vehicle from 1991 against a standard vehicle from today and see how they fare out!
The Corvette is the Holy Grail of the Chevrolet Company. Designed in 1953, the Corvette proved to be speedy and maneuverable, displaying the top technology available to Chevrolet. With the corvette being the “crème de la crème” for Chevy for over half a century, it was an easy choice to put against the 2012 Chevy Cruze.
Below are some of the specifications of a 1991 Corvette. I warn you, when compared to today’s technology the Corvette will have some stiff competition.
Driver Front Airbag· Fog Lights· Power Antenna· Tachometer· 4-Wheel ABS· Anti-Theft Alarm System· Cruise Control· Power Steering· Tilt Steering Wheel· Air Conditioning· Power Windows· Power Door Locks
· Power Exterior Mirrors· AM/FM/Cassette Audio System
Optional additions for Corvette (Standard on the ZR1 model)·
Electronic Suspension Control· 6-Speed Manual Transmission· Automatic Climate Control· Leather Seating· Power Driver's Seat· Power Front Passenger Seat· AM/FM/Cassette/CD Audio System· Bose Audio
As you can see the 1991 Corvette’s most impressive feature is the Driver front air bag and the AM/FM/CD Audio system with Bose sound system that comes standard in the ZR1 model, but is an addition to the base model. Now let’s take a look at the Chevy Cruze.
Remote keyless entry· Air conditioning· Audio system with AM/FM/CD and MP3 playback· SiriusXM Satellite Radio with three-month trial service· Driver information center with average and instant fuel economy feedback, tire pressure readout, oil life remaining and more· Rear defogger· Power windows· Fuel-saving rack mounted electric power steering.
New additions to the 2012 Cruze:·
Keyless entry and keyless start available on 2LT and standard on LTZ· Touch screen navigation system with 7" color display available on Eco, 2LT and LTZ
Just by looking at the standard equipment in the 2012 Cruze and you can notice a huge difference, especially when you see one of the Cruze’s most noticeable features, the Driver’s Information Center inside the vehicle. At the click of a button you can flip through your remaining oil life, your tire pressure and more so you can stay on top of your vehicle’s maintenance needs. The 2012 Chevy Cruze also comes equipped with 10 standard air bags including frontal side-impact and knee air bags for the driver and front passenger.
In addition, the 2012 Chevy Cruze 1LT and Eco models will receive some new standard goodies, including Bluetooth phone connectivity, a USB port (you can directly plug in your ipod, or USB drive in your car and it will directly read it) and steering wheel-mounted audio controls and cruise control.
Other notable features on the 2012 Chevy Cruze include:
Say goodbye to being lost! 2012 Chevy Cruze’s come equipped with OnStar (With the OnStar services being standard for 6 months). If you are ever lost or in trouble someone who can help is right there with just the touch of a blue button on your rearview mirror. Tell them where you need to go and they'll find the directions for you. Turn-by-turn directions are then sent to your Cruze through the Driver's Information Center in the gauge cluster, or they can be sent through the available touch-screen navigation radio. You can even chose to hear the directions and prompts from an automated voice. The OnStar system updates moment to moment from wherever you are always keeping you on track to your destination.
Rear Park Assist
The 2012 Chevy Cruze comes equipped with Rear Park Assist, which detects certain stationary objects behind you when moving in Reverse at low speeds. This comes standard on the LTZ model, and is available on the 1LT, 2LT and Eco models.
Bluetooth Wireless Technology
The 2012 Chevy Cruze allows you to take calls at the touch of the button, without ever taking your hands off the steering wheel. Bluetooth wireless technology for select phones is available for the LS model and comes standard on 1LT, 2LT, LTZ and Eco models.
Stay connected to your Cruze with the myChevrolet and OnStar RemoteLink mobile apps. With these apps you can start your vehicle, check diagnostics, unlock doors, contact roadside assistance, keep track of your vehicle’s routine maintenance and more. Free from the iTunes Store.
Why the Comparison?
You might be wondering why I chose to compare two completely different Chevrolet models from different eras, and the answer is simple: I chose the 1991 Corvette vs the 2012 Cruze comparison to show the huge difference in technology between the two vehicles. 1991 was the year Charlie started working with Jerry’s Chevrolet and the 91 Corvette in its prime was Chevy’s most advanced model. In a short twenty years it’s made to look like a car from the Stone Age by the 2012 Cruze (One of Chevy’s more standard models).
In a mere twenty years the technological advancements made in the car industry trumps anything they had done in the past. We just saw a Chevy Cruze make a Corvette look like a childs toy, and my question is what will they do next? I am not sure what changes the next 20 years will bring, but I do know that I am very excited to find out!
What feature(s) would you like to see added to your favorite vehicle? Comment and let us know!
Come by Jerry’s Chevrolet to check out our incredible selection of Chevy vehicles including the 2012 Chevy Cruze. http://www.jerryschevrolet.com/