Chevrolet engineers spent considerable time learning how to keep hindquarters happy. That’s because they wanted to ensure that customers of all shapes and sizes enjoy maximum comfort when sitting in the all-new 2013 Chevrolet Malibu.
Using high-tech tools and real-world ride evaluations, Malibu engineers created seats that provide the utmost level of seat comfort. They were designed to support people regardless of body type, thanks to innovative digital pressure-mapping technology to scan the rear-end impressions of people.
“This test allows us to understand how far a customer will compress into the seat to ensure the selected seat foam and other materials can support the pressure,” said engineer Daniel Cohen. “We want to find the sweet spot of seat comfort: a seat that is neither too firm nor too soft, but just right.”
Other tools were employed to test the effects of seat force and deflection through various sized buttock-shaped plates. These simulation tools are made of aluminum and can weigh up to 250 pounds. Additionally, volunteers logged hundreds of hours sitting on seat prototypes to ensure the Malibu would be comfortable on extended trips.
“Our seat evaluators often ride long distances to achieve our mission of creating the most-comfortable seat possible,” said Cheryl Hajciar. “We are being meticulous about the details so that when customers get behind the wheel of a 2013 Malibu, they’ll immediately feel the difference.”
Getting everything just right on the new Malibu was crucial. The sedan will be sold in nearly 100 countries on six continents. It will be available in the Baltimore, MD area early next year.