Music steaming service Spotify has just become available in the United States and has been generating ample buzz. Spotify has been available in Europe, but it’s now here to satisfy the needs of American music lovers.
On the heels of the service’s U.S. arrival, Chevrolet has announced that it has become an exclusive advertising partner with the European-based service. Chevy is also the first and only automaker to partner with the company at its launch.
“Chevrolet continues to play a significant role in America’s popular music culture as evidenced by the brand and vehicles being highlighted in hundreds of songs over the years,” said Kevin Mayer, director of Chevrolet Advertising. “Supporting Spotify’s U.S. launch resonates with Chevrolet’s long-standing tradition of bringing U.S. consumers a new way to listen and share music.”
As part of this partnership, the first 150,000 requests received through the Chevrolet Sonic tab on the Chevrolet Facebook page will receive an invitation to Spotify’s free on-demand streaming of one of the world’s biggest music libraries. The announcement also hints the GM is eager to bring new music streaming services to its vehicles.
Ken Parks, chief content officer and managing director, Spotify, North America, added, “We are very excited to be bringing Spotify to the U.S., and to be working with partners such as Chevrolet towards our goal of making all the world’s music available for everyone to enjoy, whenever they want it and wherever they are.”